Previous month:
December 29, 2013 - January 4, 2014
Next month:
January 19, 2014 - January 25, 2014

Posts from January 5, 2014 - January 11, 2014

AT&T-Sponsored Data-It's Nothing New, But It Could Become Very New

I find the brewing pot of noise around sponsored data that AT&T announced this week all to be a bit funny. Why? Sponsored "data" has been around for a very long time. Radio programs were sponsored as far back as the 1920s. Public television has been sponsored since the 1950.

Just as mobile data runs over licensed spectrum, so does radio and television. So the sponsoring delivery of content, whether it comes from Hollywood or Microsoft, there's really no difference. What is at stake is the past protestations of mobile operators that they need more spectrum, that they need to charge high prices to support it. Instead, there are many ways to make money and keep the cost down. Sponsored data is one of those.

For now, the sale of sponsored data is being looked at as an enterprise play. It's not. It's an advertising and marketing opportunity on so many levels. As a matter of fact, there are more marketing promotion opportunities around sponsored data than there were with television or radio.

For example, from the device in your hand, the network can now know exactly where you are when you're consuming the data. That means they can offer you more targeted "ads" or "commercials." This opens up a whole new world of broadcast promotion, the likes that are just about to be imagined.

The flip side--WiFi. It's not licensed but it is being sponsored. If you ever wondered why the cable guys are all so bullish on WiFi. It's for the same reasons. They want to sell the right to deliver the content over it.

 


Who Needs A Laptop? I've Got the Cloud

It all started with my MacBook Air. Once I had my first one, I started using cloud storage. I had so many different Macs and PC's that storing files "in the cloud" was more logical than trying to keep files in sync or traveling around the globe with a portable hard drive. Next came the iPad and apps that could access the cloud storage services.

Today, I signed a contract-without my laptop. I did it on my iPad, and how I did it was rather easy, even though there's no Microsoft Word for the iPad (well, there is some Office 365 thing.) I did it with a combination of all cloud services.

1. CloudOn-the app and services virtualizes Word, Excel and Powerpoint.
2. Box.net-i can store the file there and save it from my email.
3. Echosign-Adobe's virtual signing system

Did I need Box? Not really. It's just storage. I basically went from reviewing the final version using CloudOn, where I could really see the tracked' changes to insure all was done as discussed, and then went back to the email attachment, said open in Echosign and executed the agreement, sending it with the signature blocks added to our client.

In the past I would have had to go to a business center, print out, scan, send. I did none of that, and got all the work done in less than 10 minutes. This not only saved time, it gave me time to do more. Like write this blog post.


- Posted using BlogPress from my iPad