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Last week's IT Expo was exciting to attend. Crowds were up, the number of exhibitors were up and even the panels seemed to have more speakers. This bodes well for the next couple of TMC events including WebRTC World and this August's Hot event IT Expo-Fall Summer in Las Vegas at the Rio. To me that's a shorts and golf shirt event. Socks of course will be optional. Now ON TO THE NEWS!

 

 
 

 

One of the hot topics at IT Expo was of course WebRTC. My view is the technology is ready for prime time, but that prime time isn't ready for WebRTC. But that's changing as companies like PlivoOnSipSansay and others keep making things simpler to get things up and running. Seeing how one company is going beyond voice and video with the WebRTC technology is a proof point that we're getting prime time read for it.

 
 

 
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Pipe turns to WebRTC for in-Facebook file transfer tech

Pipe, a service that lets you transfer large files within Facebook, has rebuilt its app to use WebRTC instead of Adobe Flash's RTMFP protocol as the underlying peer-to-peer technology. WebRTC was originally pitched as a technology for browser-based video and voice chat, but its flexibility also opens it up to other use cases, such as content delivery and file transfer.

 
 

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Apple may have celebrated the 30th anniversary of the Mac but can you believe that Facebook is now 10?

 
 

 
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Facebook, Then and Now

In the 10 years since Mark Zuckerberg and some fellow Harvard classmates launched Facebook - then, thefacebook.com - from a Harvard dorm room, a lot has changed, including Zuckerberg himself. Then a Harvard student, he is now the leader of the largest social-networking site in the world and has even turned his sights toward public policy.

 
 

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Yesterday was Super Bowl Sunday. The game was a rout, and the commercials were, well, just that, but from it we're seeing the impact that the Internet is having on the mass media in the form of webisodes and hashtags being all the rage.

 
 

 
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Budweiser Wins the Super Bowl -- on the Web

You can watch the game because you care about the game, or you can watch the game because you care about the commercials. But as far as the Web is concerned, it's already a rout - for Budweiser. That result comes from iSpot, a company that's trying to track the way TV commercials perform on the Web.

 
 

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Crummy Game. Pretty Good Seinfeld Episode.

If you're a die-hard Seahawks fan, you've enjoyed the Super Bowl. And I suppose it could theoretically get more interesting at this point. But not very likely! So. The rest of you have a spare 6 minutes, 17 seconds to spend watching the full-length Seinfeld semi-reunion (lots of George!

 
 

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Hashtags win in Super Bowl ads, and Facebook gets even with Twitter

Rather than pick a side in the fierce Facebook-vs-Twitter marketing matchup, many brands that advertised during the Super Bowl today opted for the social network-neutral hashtag. More than half of the 53 advertisements during the game contained hashtags.

 
 

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Startups are often viewed as successes, but we rarely hear about the failures. A list of 72 of the biggest failures of all time has been published. My guess, it will be outdated by the end of the month and every month thereafter. 

 
 

 
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72 of the Biggest, Costliest Startup Failures of All Time

For those who've been reading, we've had failure on the brain recently. This is partly because its a good counterbalance to the typical survivorship bias laden stories we read and also because understanding failure is critical to the algorithms underlying our product.

 
 

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Startup are a changing. With a hat tip to TechCrunch, a special report last month from the Economist is required reading, more to get a refresher on how the mass media views the world we are all living in, by providing some very solid data points.

 
 

 
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Required Reading: The Economist's Special Report On Tech Startups

It's not every day we here at TechCrunch just point to someone else's work and say, "Here, you should go read this." But today's an exception, because The Economist has put together a 16-page Special Report on the rise of technology startups around the world.

 
 

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Data breaches seem to be happening more and more. This week's big one comes from France, and telecom Orange was the TARGET. Changing passwords more often is going to become more commonplace, but as services that we all use increasingly become part of our daily lives more and more, keeping track of them is going to become more of a challenge.

 
 

 
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Hackers access 800,000 Orange customers' data

Summary: Orange reveals an attack on its website exposed details for three percent of its French customer base. Orange customers in France could see a spike in phishing attempts after hackers nabbed hundreds of thousands of customers' unencrypted personal data in an attack on the operator's website.

 
 

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One thing the Super Bowl proved is that people will go to the web for video. The ads are a proof point, but more and more consumers are cutting the cord. Still there are some hurdles to adoption, largely in the hardware side of the mix.

 
 

 
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Web video's new middlemen: here's what's wrong with consumer electronics

A A Online video was supposed to free us of the middlemen, and offer us access to all kinds of content without the interference of pay TV providers and TV networks. But in place of the old gatekeepers, there's increasingly a new guard - except that this time, consumers know even less about who is interfering with their choices.

 
 

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In the world of spin, and to keep stock price up, don't ever admit you're abandoning a market sector...UNTIL YOU DO is the safe way to play. Well it seems BlackBerry is playing textbook marketer in following that old axiom.

 
 

 
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BlackBerry Reassures Consumers It Won't Dump Them For Enterprises

Over the past few months there have been major changes at BlackBerry. Under the leadership of John Chen, the company booted several top executives from the previous regimes, brought in new talent, restructured itself in four major divisions and tightened its belt even further.

 
 

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Crowdfunding and Crowdsourcing both are going to be part of the changing game of startups and success stories. Three items in the news the past few days help to clarify and demystify what's going on, and more importantly, how to do it well, while also helping to know the differences between platforms and concepts,

 
 

 
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For small firms, successful crowdfunding takes lots of prep work

Want to launch a crowdfunding campaign? You'd better get started yesterday. The popular perception of fundraising sites like Kickstarter is that entrepreneurs can cut out a lot of the legwork of landing money. But experts say that's far from true.

 
 

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Abrams: Finding success in crowd funding requires strategy

Want to raise money for your new product, company or creative project? A hot new option, crowd funding, has all kinds of people - entrepreneurs, small-business owners, inventors, investors, artists, speculators and crooks - excited. For many years, entrepreneurs and aspiring small-business owners had only two options when seeking investors.

 
 

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Indiegogo's Rubin: "If you want humans to decide, go to a bank" (Video)

The rewards-based crowdfunding arms race is alive and well. In a recent interview with Bloomberg West, Bloomberg's Emily Chang leads by pointing out that Indiegogo is the smaller of two websites currently participating in a "two-horse race," singling out Indiegogo as the "little guy."

 
 

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