The Comunicano Daily for Wednesday December 31 2013-End of The Year Edition
The Comunicano Daily for Wednesday January 1 2014

LTE-Advanced is a Sports Programming Opportunity on Steroids

The flying P has been the Flyers' primary logo...The flying P has been the Flyers' primary logo since the beginning. (Photo credit: Wikipedia)

LTE Advanced is something I'm starting to see rolling out as I travel. It's actually been here in Portugal for about a year though not really named LTE-A. The speeds are insane. Something like 150 megs on mobile. So what this means to me is how sports and entertainment will take on a whole new life on mobile devices.  As someone who grew up working around the growth of PRISM in Philadelphia, where it was one of the USA's first regional sports and entertainment networks to offer cable customers home games of the Philadelphia Flyers on cable, to be able to watch first run movies without leaving their homes before HBO carried them and to see other premium content, I can see the parallels so very clearly.

We'll start  to see sports packages on your mobile devices that make MLB's At Bat seem rudimentary. This is also going to be a massive opportunity for the PayPerView business and for out of market rights and viewing. For example, Real Madrid can sell their rights to specific operators in specific markets outside of Spain. Exclusively. For the operators, they can build on fan loyalty, or better yet, Real Madrid can become a globally operating MVNO, where the money they make on the content, easily covers the cost of voice, text and data

This would also be a boom to mobile operators who would rather be infrastructure providers and pipe suppliers, letting others take on the marketing of the services, which creates a massive opportunity for a company like ITSON, who wants to change how mobile subscribers pick, buy and consume their plans and services a massive opportunity. This is why net neutrality rapidly comes to the front line, but there will be so many different business plays by the operators possible, the question will become which model will work best where.

The IEEE's Spectrum has a nice take on what the technology means as it makes you realize what's ahead for us with mobile.


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