Samsung Galaxy Note 3 (Photo credit: Janitors)
There has been some recent debate about Samsung and their approach to regionally locking handsets, starting with the Galaxy Note3. It's a very interesting situation, and one that will impact grey marketers and their customers more than those who sell and buy in market. But the real story is not the region locking. It's about the lack of transparency by Samsung and what they are attempting to do which is to protect their "customer" and their customer isn't the consumer.
The fact is this is about protecting the distributors and dealers who legitimately buy devices from Samsung, forking over hard cash, putting staff and promotion behind the sales of product in the legitimate market the device was sold into and to protect against what is called product diversion. It's also about protecting the carriers from having devices that can be bought elsewhere, without contract and put on their network, but without the long term predictability of how long the customer will stay with them which is why the carriers get behind any product. It's another creative way to help those carriers who buy hundreds of thousands of units so they can keep the customer "locked to them" without the customer being locked to the device if they want to change devices the way some people change shoes.
Compare Samsung to Apple. Apple sells unlocked devices directly to consumers through the Apple stores ONLY. If you want one, you buy it direct from Apple, and so does or did HTC. But Samsung doesn't really sell direct, they rely on the channels to drive their sales, and that's what this is all about.