On one of my trips to London last fall I lobbied on behalf of long-standing client Truphone to be a part of the UK Trade and Investment's pavillion inside the massive and heavily trafficked 2013 Mobile World Congress in Barcelona, Spain. We were successful and Truphone was one of 10 companies chosen to represent the United Kingdom.
Over the past two days, the Truphone stand, located in Hall 7, Aisle E, 100 has been steadily visited by the likes of journalists, bloggers, customers, potential partners and even the UK's Minister for Culture, Communications and Creative Industries, Ed Vaizey, a member of Parlaiment.
Given the prominant position and recognition by the UK Government's trade arm, Truphone formally launched both Truphone+ and announced the updates to their iOS and Android applications to version 5.1.
The update to their apps includes a call cost indicator that informs users how much a call will cost per minute even before you dial a call as well as encrypted internet calling and a new "reactive voice engine" that ensures users always receive the best possible sound quality, no matter where they are. Truphone also introduced market-leading calling rates to 150 countries and the elimination of call connection fees.
Truphone+, which comes live later in Q2 of this year, brings together the companies apps and SIM products, allowing one number, on SIM and and one service for all your mobile calling needs.