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The App Store Onslaught

English: A black version of an emblem used by ... (Photo credit: Wikipedia)

Have you noticed at which the number of apps being updated in the Apple App Store has increased lately? Between new apps being launched along with updates and bug fixes for iOS 6 as well as to work more and better with the iPad Mini, the volume of updates since Thanksgiving has accelerated.

This is because of one reason. It's called the holiday break before CES. Taken seperately, there's no issue with Apple's super staff who manage app submissions and approvals from taking a well deserved holiday break, espeically for new apps going into the store. But with CES starting on January 5 (well AT&T's Developer Summit is then at the Palms) and as apps are the new products for many, getting into the App Store is equivilant to landing a slot in every Wal*Mart or being found on the shelves at Costco to a brand.

That's why you are seeing so many apps being pushed out now.

Miss the window that reportedly closes the week of December 17 and it likely will be when CES starts before new apps appear. 

 

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