Voxeo Labs, the skunkworks dev team inside telecom empowering Voxeo, has rolled out Ameche, a platform as a service play (PaaS) that is promising apps inside the call. I have to say, I'm very impressed with both the concept and the approach.
While others are muddling around in the space, seeking to be meta-mediaries, exchanges or brokers, Voxeo has taken the call path and put services inside the call, not around the call. That's like PR vs. Advertsing. Do you want to be outside of the news, or inside the news? Well Ameche combines both OTT and UTF (under the floor) approaches, but instead, by working inside the call, makes their approach carrier friendly.
One of the reasons I'm also bullish on this, is that Voxeo stuff just works so the approach here from the labs has to live up to that brand promise, and knowing the folks there including Jonathan and Jason, I feel confident it will be the app inside be working on a VoIP or PSTN call, because to Ameche, that won't really matter.