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Verizon's Wireless needs a dose of reality.
Using Twitter to tell the public that they are aware of the LTE outage this past week, is neither media relations nor public relations. It's hiding in plain sight. It's like a public company putting out news on a Friday afternoon, after the market closes. It's really about hoping the world doesn't learn of your problem.
As a Verizon Wireless customer, and as a member of the media and the media, pr and corporate communications world longer than most who 'tweet, 'book and blog, going to their media web site yields nothing about the outage. It's only found on their Twitter page now. The media web site is the first place one goes to see what the company has to say on a subject. Second is a Google search-which usually yields other people's coverage. and next would be the support page of their web site (which yields nothing using the phrase LTE outage.)
Sorry, but as a corporate customer with two LTE accounts, and many others, I would have hoped that for starters I would have been sent an email advising of the outage within hours of it happening. Why? It would have kept me from saying to my team, "your Verizon devices may not work until they fix the outage" when it only affected the 4G devices. A follow up email telling the customers "all is now fixed. We're giving you credit for our problem" would also be nice. But saying simply this on Twitter is not customer service, and it's far from media relations too. It's a complete and utter failure mostly because Verizon Wireless only wants to tell you what they want to tell you, like a retail store changed location in Missouri (wouldn't an email to the customers who are served by that store be more personal and impactful?) vs. posting a press release about the outage and the service restoration, with details.