Cisco CIUS Getting Closer to Reality
Skype Updates-Qik

The Gourmet Food Truck Movement

It started up in SF, or maybe in Los Angeles. Then again, some would say that back in the day when I was a student at Temple University it may have started there. But the Gourmet Lunch Truck movement is alive and well, and really, something that is clearly part of the mobile enterprise in its own way.

The truck owners are not just serving up food and drink, but are making use of blogs, Twitter, Facebook and now, thanks to one of my teammembers, Jordynn, even getting the message out via Tout, a new social video network that we're working with. 

Here in San Diego the gourmet trucks have their own blog, complete with a listing page that makes it easy to find out where your favorites are, Facebook and Twitter pages which get updated almost daily with which trucks are where, plus many have found their way into a Roaming Hunger, an iPhone app that tells you where they are on a daily basis in many cities across the USA. Plus they even have their own regional vendor association and another new local organization looking out for their rights.

Technology is also reacing into the trucks too, with an app called FastPass, that makes ordering from a mobile phone easier, and brings a loyalty program to the rolling eateries.

Oh, and the food. Its a combination of healthy, fresh and tasty. These are not the "roach-coaches" of old and given the lack of good healthy fast food, we're finding trucks like these are better than other, if they would only have hotspots.....

Enhanced by Zemanta


Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)