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The Gourmet Food Truck Movement

It started up in SF, or maybe in Los Angeles. Then again, some would say that back in the day when I was a student at Temple University it may have started there. But the Gourmet Lunch Truck movement is alive and well, and really, something that is clearly part of the mobile enterprise in its own way.

The truck owners are not just serving up food and drink, but are making use of blogs, Twitter, Facebook and now, thanks to one of my teammembers, Jordynn, even getting the message out via Tout, a new social video network that we're working with. 

Here in San Diego the gourmet trucks have their own blog, complete with a listing page that makes it easy to find out where your favorites are, Facebook and Twitter pages which get updated almost daily with which trucks are where, plus many have found their way into a Roaming Hunger, an iPhone app that tells you where they are on a daily basis in many cities across the USA. Plus they even have their own regional vendor association and another new local organization looking out for their rights.

Technology is also reacing into the trucks too, with an app called FastPass, that makes ordering from a mobile phone easier, and brings a loyalty program to the rolling eateries.

Oh, and the food. Its a combination of healthy, fresh and tasty. These are not the "roach-coaches" of old and given the lack of good healthy fast food, we're finding trucks like these are better than other options...now, if they would only have hotspots.....

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