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Is GetSatisfaction's SXSW Blues A Ripoff Of Winemaker Randall Graham's Marketing Idea

Bob Dylan at Massey Hall, Toronto, April 18, 1...Image via Wikipedia

Is GetSatisfaction.com's SXSW HomeSick Blues remake/remodel of the Bob Dylan "Homesick Blues" true creative parody or is it a royal ripoff of long time wine maker Randall Grahm's "Sub-terroir Rhonesick Blues" marketing video?

Grahm, who I have casually known via wine events and mutual friends since 1989 totally punked the wine reviewer world, taking pots shots at the likes of the iconic Wine Advocate's Robert Parker, the WineSpectator, the misplaced hype and fuss over Crushpad, whimsically needled the wine snobs, expressed disdain of wine trophy hunters who seek out high scoring wines over great wines that are under appreciated, and more in his 2009 YouTube viral video. 

The best way to determine if it's a copy cat idea or not is to Take a look atGetSatisfaction's new release, which is well done, but not the first to use the web and Homesick Blues as the basis of parody.

Then go watch Randall's version that was uploaded by BonnyDoonVineyard on Nov 25, 2009.

If one watches both it's easy to walk away with feelings of "that's funny" or "that's nice" or "great idea." But if your are a wine insider who knows some of the players that Randall is singing about, and if you're startup insider, or industry type, you'll also gets the "humor" of who is being poked fun at, and who is being "punked." That means you'll quickly see the similarity of the two,  and how it all goes back to the Bob Dylan original. In the "Sub-Terroir Rhone-Sick Blues" video the inside humor goes all the way down to pals Jim Clendenen of Au Bon Climat and Qupe's Bob Lindquist back in the day finding cuttings of Rhone and Burgundian grapes and reportedly doing the same thing Randall Graham reportedly also did--bringing them back inside a Samsonite suitcase. For long time Bonny Doon wine fans, the video is an extension of his irregular newsletter that has always been satirical and parody like. Longtime fans will recall the famed 2003 April Fool's Day edition that had people rolling on the floor as they read it. Dubbed the National Vinquirer, it was a total pun on the tattler/tabloid, National Enquirer, which to say the least, always had a flair for eye-catching headlines that would make many a popular blog a shrinking violet in today's era of headline oriented journalism. Then after going back and watching GetSatisfaction's version, listening and watching you'll see the execution of the same approach.

For those who go to baseball games you'll all recall that there's always a huckster outside the ballpark selling programs. He's using the time honored old line, "you won't know the players, unless you have a scorecard." Well in these two cases, if you happen to know the players, either wine or tech, you'll have a good laugh at both...

It's great marketing, but not original. Just give credit to where credit's doo....n 

 

 

 

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