Image via CrunchBase
James Kendrick, who left JK On The Run at GigaOm for a more focused writing role at ZD-Net at the end of last year comments on the 16 percent return rate in the USA for the Samsung Galaxy Tab, tablet device being sold around the globe.
James cites the 2 year locked in contract terms as being the big turnoff for consumers. While I think that's the symptom, I don't think that's the root cause.
The real issue is that in the USA the Galaxy Tab is a data tablet only, but in Europe where I saw (and considered buying one) it's both voice and data on one device.
Thus, my hypothesis is that people want to carry less. Less devices. Less expenses. Less bills to pay.
Had the USA operators not been looking to only add more "data" contracts to their revenue rolls, and instead looked at how the consumer and business market wants to carry less, but do more, the overall impact of the sales would be higher, and the returns caused by remorse would likely be lower.