At Demo a lot of "new" products get launched. Lots of money and time is spent getting up on stage and getting their name out there.
One of them, is called DateCheck, from Intellus, and their all about ferreting out the falsity about a person who may get into a relationship. Given the growth of online dating, their social network focused efforts are very much needed.
But naming your company without checking all the domains that pop up when you search for the name can sometimes be, well, embarrassing to people who are searching for love in all the wrong places.
Bottom line, when someone searches for DateCheck, they may just get a Date Chick with a background that is exactly what they're looking for.