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Comcast Application is About Convenience, Convergence and Ambush Marketing

Right now Comcast isn't offering a mobile phone service, but they will. And what way better to market to take away the customer from their biggest competitor, AT&T, than with an easy to use, and well thought out iPhone application.

What i find so funny here is that Comcast has this app out and running on the iPhone today, offering convergence management (or at least promising to) is that AT&T's UVerse has a similar remote that's good for setting up your recording of programs remotely (don't want Bubba to miss the big game when he's on a hot date) but they have yet to integrate the voice and email functionality the way Comcast did, as Ma Bell is really only offering a video remote control to the set top box.

But the inside ambush play is well at work here because the app is free, it is delivered over the AT&T network and works over the AT&T Network.

Isn't "open" a wonderful world :-)

Comments

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Aswath

I am not sosure about the ambush. But it is inexplicable that they Comcast has missed to exploit Push Notification service. Thus they are not able to deliver incoming call notifications and allowing forwarding an incoming call to the cell phone. Same with new email and voice mail notifications.

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