Here's one for the USA carriers to consider. Over in Spain, mobile operator Telefonica is providing the unemployed a break on their mobile phone bills.
This is a great way to keep people on the network, versus losing them. It also helps keep their revenue constant, the carrier doesn't lose a telephone number, or the customer, plus the customer, who is likely job hunting, doesn't have a break in their ability to be reached.
I have to wonder which USA carrier will mirror this idea with unemployment reaching high levels these days due to the economy. In theory, AT&T should jump at this, but I suspect a more nimble player like Cricket or Metro PCS will be the first to make a similar offer.