Cameron Sinclair pens a piece about a new hipster style work spot called the "Hub Pavilion" that has opened in London this week, over on the Huffington Post.
I think we are seeing the rise of the temporary office, networking "hub" and candidly think Starbucks really missed it.
For many a year I referred to Starbucks as Conference Room "S" to many. You could head over to one, and then organize a meeting. They had chairs, tables you could rearrange, couches, work desks, all that you wanted, and of course, amazing broadband from T-Mobile.
Then somewhere along the way, as their success overcame them, they lost their way. First they turned up the music. Then they turned down the temperature. Next came less and less tables. And then the final blow. Bye Bye T-Mobile and the amazing bandwidth. Hello AT&T and usually a DSL line. A slow DSL line.
These new Hub Spots though are the wave of the future in my book. Already Regus/HQ has opened a similar spot, dubbed the Business Lounge in Cupertino, CA not far from Apple's HQ. While they haven't added all the glitz and "social" components of Hub and Hub Culture, what they have both done is given the road warrior, and the "no need for an office" type of worker, a series of quiet, well decked out and useful locations to get down to work in environments that are serene and very functional.
Plus, they serve better coffee than Starbucks.