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March 18, 2009
Do We Pay Too Much For Internet? For Triple Play? For 3G?
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Andy:
Bbox is backed by a large multimedia campaign in France. I was watching the Paris-Nice cycling race on Versus the other day when Paul Sherwen, a well known cycling announcer, said that Bbox ads are all over the place in France, but he had no idea what it was.
The providers of Bbox, Bouygues Telecom, sponsor a pro cycling team and the camera was showing Bbox on a rider's team uniform at the time.
--Dave Aiello
Posted by: Dave Aiello | March 18, 2009 at 09:10 AM