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March 18, 2009

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Dave Aiello

Andy:

Bbox is backed by a large multimedia campaign in France. I was watching the Paris-Nice cycling race on Versus the other day when Paul Sherwen, a well known cycling announcer, said that Bbox ads are all over the place in France, but he had no idea what it was.

The providers of Bbox, Bouygues Telecom, sponsor a pro cycling team and the camera was showing Bbox on a rider's team uniform at the time.

--Dave Aiello

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