Tesco Launches a Very Interesting Mobile VoIP Play

Earlier this week I alluded to the fact that Tesco would be coming out with a VoIP play that was based on their Freshtel acquisition as they've been selling FreshTel for sometime in the UK as a reader also commented.

Now today, the other shoe dropped and is it an ever inviting whopper.

I say that as their new Talk WiFi plan has all the making of a very successful commercial offering and shows that Tesco has taken their FreshTel core and migrated it over to the Nokia E and NSeries handsets, investing time in an easy to follow web site and created full functionality on the devices.

What makes this very exciting for Mobile VoIP and actually good news for pioneering companies in the space like client Truphone and my friends at GizmoProject is that this offer and effort by the global retail giant (Tesco) legitimizes the value of offering a converged home/mobile play over personal and work space WiFi.

The fact that it is SIP based, not UMA, like the T-Mobile offering, only means that apps are going to have more places to play.