Chicago based Comunicano client, IfByPhone, was featured in today's Chicago Sun-Times. The story placement is the work of my virtually based asymmetrical communications agency staff's teamwork approach, collaborating using tools like Basecamp from 37Signals and other web and IP based services.
The key to this story is about being big in your own back yard, and also timing. Next week IfByPhone participates in Ad:Tech, and this new Lead Distributor service is great for direct inbound marketing and also provides companies the same kind of capability that previously was reserved for the largest telco customers. For example, airline Jet Blue reportedly spent lots of time and money building out their home based call center where reservationists work from home. With IfByPhone the set up of that type of service is a breeze.
With the airline industry in a heap of hurt, and other travel related industries likely following suit, the IfByPhone platform can enable any business to be like JetBlue and let their people work "anywhere." That means you can pay people more, trim unneeded overhead for rent or real estate. It means people can buy better houses, and live better.