Blogging In Plain Sight

Pat Phelan has a post that brings to light something which is a growing concern. Bloggers being paid to blog about a company or product.

I know personally that he agonized over writing this post but in his mind it had to be done.

As a blogger and agency owner who works with bloggers I do my best to disclose clients in my posts, and to the bloggers with whom we interact with. I even mention clients as clients when I speak at events, and go the extra mile to be tranparent. This approach, which I chose some time ago, is even more transparent than the way many of the analysts firms operate, as you never know who is their client or not. While we don't publish our client list, its not hard to figure out who is "Andy's client." Simply look at who I call client in my post.

I give Pat a big pat on the back and standing tall on this matter.