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Markus Goebel on CallThrough

Microsoft Wants To Buy Yahoo

Is 44 Billion dollars the right price? Well, the acquisition of Yahoo by Microsoft would certainly help MSFT a lot in the quest to stay in the online world battle against Google.

The two do fit nicely together. Both understand content, advertising, entertainment. There's a lot of complimentary benefits. Here's why. Yahoo which has a very big audience that has stuck to it, tons of community aspects, and lots of digital and intellectual property assets would bring a lot to Microsoft and vice versa.

In my mind, only a Time Warner-Yahoo combo would be better.


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