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    « Paul's Back (at GigaOm) | Main | Vonage to Customers -- Just Do It (YOURSELF) »

    January 07, 2008

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    Shai Berger

    I agree that we should be seeing more innovation from a company with that much cash. Maybe there's something big in the works.

    Beneath it all, Jajah is really just a discount long-distance company. Instead of selling cards at the corner store, or having a catchy 800 number, they have a web-site as their front end. That said, they have found a way to get massive scale very rapidly, and that's nothing to sneeze at. Amazon is "just" an online store, and got massive scale by selling books at a loss for a long time.

    Jajah's plan (I'm guessing) is to continue subsidizing calls while looking for features (like voicemail via Callwave) that will keep the site sticky so that users stay even if the prices aren't the lowest around. Maybe it's a snazzy mobile client, maybe its conference calling, maybe it's Facebook integration. Amazon ultimately got stickiness via features like user reviews and a recommendation engine and now they no longer have to be the lowest price supplier.

    www.shaiberger.com

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