Ribbit Starting

With ex Jajah spin master Don Thorson over at Ribbit I'm not surprised at the slow build that we're going to be hearing about which Tom Keating has reported on.

Ribbit is based upon FLEX and the upcoming Flash 10 audio and video engine will do a lot to help them. Adobe is going to make a big push around the new audio and video capabilities and companies that ride the crest of the wave like TokBox and Ribbit are going to get the publicity. With an upcoming launch of their Developer Program in mid December Ribbit will be certainly building buzz from the bottom up...which is a good strategy to have.

This is good, and if any established companies with already loyal and established audiences and users take the same steps with Flash 10 it may prove even more interesting as 2008 looms ahead.

Check out pal Aswath's thought on this.