FaceBook Users Now Have A New Way To Hook Up---the iotum Way

As I intimated last week, iotum has a new trick and its aimed smack dab at the Facebook crowd.

Multiple bloggers have been on the case while I spent the day yesterday repairing a self inflicted wound on my Mac caused by MonoLingual and my own actions after Ken Rutkowski did the same thing on his.

Ted Wallingford, Jim Courtney and a whole host of others jam on what the iotum app means.

This is a 2.0 mashup and Mashable goes into great detail on this aspect of it.

What is important here is that Alec and Howard are letting the right community know that the application was now live and made that the first order of business. That's the Facebook crowd. Check.

Next was the influencing bloggers who are providing insight and analysis. Check.

Next comes the load testing as users start to try it out. Check.

Alec tells me the take rate has been steady and that people are already using the plug in within their social networks. This means that Facebook is a wonderful "test market," and that means now that companies have to stop looking at geography for their test marketing and now look at the social communities in a similar manner for how someone becomes a consumer. This type of effort is what changes marketing overall, and what Alec and Howard and Julian are doing is pushing the bounds of marketing in an evolutionary way by talking to the relevant audiences the right way.