One of the ways to know if something is going to be great is how fast it takes to get someone to say "cool." In the case of GaBoogie, a new web based conference calling platform and service, that took all of 10 seconds.
Without a doubt the ease of use, feature rich service is something that only a person who uses conference calls can love. While I'll leave product reviews to others who like to write them, I'm a power user of conference calls, and usually am on now up to six a day, not counting the three way calls that seem to happen on the fly two or three times a day.
Gaboogie is both a breath of fresh air, as its all Ajax web site, well thought out feature set and low costs per minutes (5 cents to 11 cents) with all the features included in the price.