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Hi Andy,
In 2005, Qualcomm's then senior vice president of marketing, Jeff Belk, wrote a white paper, "Why MAX?"
Here's the URL for the pdf (boo!) file, if anyone's interested:
http://www.qualcomm.com/enterprise/pdf/WhyMAX_JBelk.pdf
Posted by: Alan Reiter | April 27, 2007 at 09:44 AM