Stealing Minutes Back from JaJah

So the story in Stuff.co.nz about JaJah is mostly a rehash of what we know, until you get to the last four paragraphs.

It's there that the story takes a very interesting twist, and that twist is one I have been waiting to have happen. It's when the carrier starts to fight back using the same type of offer to keep the customer, but ends with a point I made before about the carriers' future growth and development.

What does this mean? Simple. It means that services like JaJah are great for proving a model, but if carriers want to come out with the same kind of services they can, as they are clearly in positions where they can subsidize the programs.

I keep saying offline what happens to JaJah and Mino when Vodafone or Orange says "we can offer that too" just like the New Zealand Telecom company has.