PhoneBoy: VoIP Hardware is Boring

Last weekend I wrote a thought piece on the lack of innovation in not only VOIP but in companies and placed the root of the problem at being how marketing is so misunderstood by so many who make new products, services and companies possible. So, when I read Dameon's thoughtful post about boring hardware, I had to say...Heck Yeah!

He's right...and the reason for this goes back to marketing. First off, marketing isn't promotion. Promotion is a strategy. So is Market Research and Consumer Research.

Smart companies RESEARCH the market before they put out a product.

We're not in the era of FIRE, READY, AIM...It's companies which AIM, READY, FIRE that win.