Like with any offspring, you take pride when the child starts to take its first baby steps. That's the way I'm feeling today after reading Ken Camps' very warm hearted approach post about the new Covad Blogger Relations Program.
If the tune sounds familiar its because the program is my company's third client in the blogger relations world, with Nokia and GrandCentral Communications being the first two.
While we tend to blend blogger communications and outreach into most of the campaigns we launch, the programs that carry the "Blogger Relations Program" badge are very different from one another. Each have elements that may appear similar, but the strategy and the ultimate execution behind each is very different, which is why they fall under the Asymmetrical side of my agency's house. How things unfold, the logic behind that and the timing are just some of the thinking that goes on. A lot of what happens is what the various publics never see, but benefits from.
There's a lot of fun planned around this one...and in turn lots of interesting news ahead...so stay tuned.