At VON in Boston Jeff Pulver talked a lot about disrupting the process of content distribution and how new uses of video will emerge. If you look at this approach for "auditioning" prospective talent, you can see the whole redefinition of how media and media communications services are starting to emerge, converge and begin to disintermediate the traditional ways things have previously been done.
Not only is the medium of video conferencing being used to create virtual audience involvement, but with MTV's casting call, they have created a fully looped strategy that drives awareness, talent sourcing, audience involvement, data collection, the ability to reach into the small screen to bring it to the bigger screen and back again.
We are seeing the nexus of Video and VoIP starting to emerge that I referred to in my post about Tom Keating's satirical post on VON which I commented on here. Clearly Jeff saw this all coming, which is why the Pulver Media team put two shows under one roof..Hat's off to them for that.
Another note: Mr. VON/VoIP/VoD has weighed in with a lyrical commentary.