Area 775 by Gizmo/SipPhone

Alec Saunders beat us all to the draw on Michael Robertson's latest disruption effort, Area775.

What the maestro of chaos has culled is a way to blend CallWave (a company I hear is on the block to be sold) with SipPhone and Gizmo to create a mini Webley type service at prices that will cause me to jettison J2's Jfax service for starters.

I love the concept, but there are some kinks Robertson and the team will need to figure out.

First there is no way to terminate calls outside of the USA for now. Second the backend integration is clunky. I have to go between three different sites (Area775.com, a Callwave management page and my Gizmo accounts page if I want to do things. But knowing Michael and Jason Droege as well as I do, those growing pains will go away rather soon, especially with their new found cash to drive engineering (meaning hire) and out reach.

Check out the press release and then check out how Robertson has beaten Yahoo, Microsoft and AOL to the punch once again not only in concept but in execution.