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    October 27, 2005

    SBC To Become AT&T In Name With New Look

    Months back I said here in the blog and in interviews with members of the media that the SBC name goes away and AT&T becomes the new name for many reasons, not the least is tradition and history. But the real reason is on a global basis AT&T carries a lot more clout and recognition than SBC ever could.

    Seems I was right.

    So what's next? Global imperialism. My guess is after the merger and a smoothing out of the ranks through retirements and layoff, the newly merged AT&T/SBC begins looking globally.

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