8x8 to sell Packet8 in Malls? Thats a major expense for branding.
Do the math. A person in a kiosk @ $10.00 per hours for 60 hours a week is $600 a week, plus FICA and benefits (i.e. stock options, health insurance, etc.) Now add in rent, which at Valley Fair isn't cheap, the cost of materials, a DSL line and all of a sudden this is a $5,000 a month or more expense. That means top break even they need to sell almost one account every 90 minutes.
No way that's gonna happen.