Sprint Follows AT&T CallVantage

SPRINT, which built the business years ago following AT&T and then offering lower prices ala MCI has continued to follow the playbook of going where AT&T has gone first, this time in striking a deal with cable company Mediacom.

The deal which appears to provide access to the Mediacom customers and the ability for them to add SPRINT VoIP service does not seem to have the same imagination as the AT&T CallVantage deal which enables new customers to VoIP who don't have broadband Internet access but are cable box ready to easily sign up for both high speed Internet and VoIP with one call.

Then again, SPRINT was never customer service centric in any new area they would go into. As a company SPRINT has always sought to bring great ideas to life, usually with great fanfare. Can you spell ION. Even their early attempts at cellular were highly touted. But their back office, customer service and eventually roll outs always seemed to me to fall short of the promise.

Compare them to AT&T which doesn't announce things until they are real these days, a throwback to their roots. No, this agreement by SPRINT seems to be one more of their famous "me too" efforts.