Zoom Enters VoIPsphere

Modem maker Zoom, a company with a thirty year legacy has added a VoIP play to their offerings.

What makes their offer so interesting is a per minute cost for occassional users and the fact that they are working with Level3. This is one more wine for the Broomfield, CO based carriers carrier.

Zoom has lots of retail chef space already via CompUSA and Frys, as well as many other "box product" sellers like Staples, Office Depot, Office Max and similar companies.

With VoIP becoming so retailed oriented, I recall the days when as a teenager one summer I did store resets for a drug store chain at nights. I can see the need to move the modems, like the ones being offered by Zoom closer to where the phones are displayed.

If you think about it, modems, dial up, DSL, Cable and even Routers and Wi-Fi equipment has been placed aisles away from the phones. Perhaps it's time for the reset crews and merchandising managers to hear the bells ringing in their customer heads and make the two sections closer togetherso the natural connection between a regular phone and an Internet capable phone amongst consumers becomes easier to grasp and to sell.