British Telecom (BT) has been actively pushing broadband for the past year. Now they are rolling out two VoIP based services at reasonable prices. They have realized that the advanced services market is what will stimulate the growth.
What is so refreshing about this announcement is that just like was done with cell phones, they're not just selling a PSTN replacement, they're selling more. It's the MORE that is the difference, and its what will drive demand.