Cisco's Spark Team has been hard at work redefining their idea of collaboration. While first thought to be a Slack wannabe, Spark is far more than simply a messaging platform. Today's news around the SparkBoard bears that out.
So what is SparkBoard? Think of it as the virtual whiteboard you always wanted. It’s a wireless presentation screen, a digital whiteboard, and an audio and video conferencing system all in one. The Cisco Spark Board helps teams collaborate in physical meeting rooms, but also securely connects to virtual meeting spaces to facilitate continuous workflow before, during, and after everyone has left the physical conference room. The Cisco Spark Board draws its power from the Cisco Spark service, which combines meeting, messaging, calling, and new white boarding capabilities on any Cisco Spark app-enabled device.
What's this mean? With SparkBoard you can present to a group of people who are connected to your whiteboard session, but who don't have to be in the same room. What's more, with the mobile app, people on the go can be part of the session, both observing and participating.
This also means the idea of remote collaboration really is coming true. I don't know how many times I've watched a presentation, and wanted to write on the screen my thoughts as the presenter is making a point. Or, highlight something on screen for others to pick up on, that the presenter may not be going deeply enough into. With the Spark Plus app features, the app becomes a remote extension to the presentation, letting the viewer become the participant.
Looking at what the Spark team has done, shows that Cisco is integrating their hardware and software teams together. Think WebEx and Tandberg meets Tropos and a few other acquisitions that they have made the last few years.
How successful will this be? Pricing is key to the success of any service so hopefully Cisco employs a razor blade strategy, giving away the screens, and selling the service so adoption moves quickly.