What will this blog be? For starters it won't be a "how to pod cast" as there are enough places on the web, and the search engines will help you stay far more current. It also won't be a "review site" per say. That being, I won't review each and every Pod cast I hear about or listen to. What I will do is point you to pod casts I like and tell you where to find them, and why.
More importantly I plan to cover the business and social implications of pod casting, what it's impact will be to the Internet, the companies that get behind the idea and most importantly how it impacts the concept of media. I'll link to relevant articles, commentary and yes, other blogs as I write so you can look here to find out what you need to know.
First I've been Pod casting before there was a Pod. Since 1998 I've been the co-host of Ken Radio's World Technology Roundup with Ken Rutkowski, who has to really hold the title of King of Pod casting, for he really was doing this before there was even an inkling of Pod casting, starting in 1993. We called it Webcasting and set out to not just recast content from traditional media, but to create new content that fresh, not baked over. I also author VoIPWatch, one of the most read blogs on VoIP, something I started long before VoIP was so hot it was under a microscope.
The truth is Ken Radio has been run even without the shoestring for many years. Sure we get some sponsorship from Microsoft's Windows Media Team, but with 200,000 listeners downloading the show, how Ken has kept the show on the Internet with no real costs makes us a Harvard Business Case on how to build a business without any money. Now we're also being heard on Infinity's kyouradio.com in the Bay Area, otherwise known as KACY 1550 AM and that is the proof point that an idea Ken and I had back in the boom times of dot.com was right on the money.
Back in 1998 along with a few very bright people we conceived a company that was designed to do exactly what Pod casting was to become. We got some money from a VIC in 1999, but quickly on I realized that what we wanted to do and how things had to be were not the same. Call it creative differences, or actually, just being too early.
As someone who has been in and around the media since I was 14, and who remains to this day a public relations and advertising professional I view pod casting as another way to get the message out and like blogging something that has to be thought of, as part of an arsenal of communications strategies and tactics. How pod casts are used, when they are used and how they are delivered all have to be part of the equation.
That's what this is all about.
And will there be a pod cast about pod casts? Adam Curry is starting that so listen to him. But for what's really going on, read me from time to time and listen to Ken and Andy, the originals, often imitated, never duplicated kings of the 'cast.